Drivers in the Packaging Industry
There are several drivers influencing the packaging industry. Rosemarie Downey, packaging industry manager at Euromonitor International, walks through each driver and gives examples of how they are contributing to sales growth. These drivers include:
- Value for money: The packaging industry is using bigger pack types to grow sales.
- Convenience: Liquid cartons and pouches are being introduced into the food industry over metal cans and glass jars.
- On-Shelf Presence: Pack types are expanding to more areas – the aerosol can is now used for sunscreen and skin care products, not just hair spray and deodorant.
Downey expands on each driver in this video.