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Beauty discounters are entering the traditionally high-end market of France, with stores such as Kiko leading the way. The chain, which started in France in 2010 and now boasts over 100 outlets in the country, offers a wide range of color cosmetics at economy prices. Kiko’s success is sparking other stores to follow suit, and with France projected to lead Western Europe in absolute growth, the country will witness a boom in discounters in not just beauty, but apparel as well.
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