Digital India Initiative can Change the Consumer Landscape


India is set to become the second largest internet using country in the world next to China by 2030. To ensure this, the Government of India is rolling out an initiative called “Digital India” which aims to connect rural consumers with high speed internet services and promises delivery of services digitally. Although the project has run into budgeting and deadline problems, a sizable increase in digital penetration has immense potential for this large telecom market.