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Cross-border sales are not a new concept in China, but the act has boomed since 2014 as leading retailers successfully ran promotions which grew consumer awareness. There is no bigger time for cross border e-commerce than the current shopping season in China, where a variety of holidays such as Single’s Day, Thanksgiving, Christmas and the Chinese New Year all contribute heavily to retail.
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Watch “Cross-Border Opportunities in the Chinese Shopping Season” for more insight.