Could a Move to China Hurt Furniture Company Natuzzi?

 


Furniture Company Natuzzi historically focuses on quality, a strategy that has led to long term success but also recent difficulties in the wake of the global economic recession. There is speculation the company is considering relocating to China, and although the company denies this, a move could have negative connotations for the company that touts “made in Italy,” a title often associated with world renowned quality. 

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