Corporate Strategies for Retailing in Russia


Aleksandr Levicev, Business Development Manager at Euromonitor, discusses the corporate strategy of the Russian retailing industry including:

  • Merger and acquisition activity
  • Expansions to growing and emerging markets
  • Selling products online and leveraging Web 2.0
  • Distinguishing brands by introducing new services in stores or new selling spaces
  • Focusing on Private Labels

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