Corporate Strategies for Beauty and Personal Care


Oru Mohiuddin, Beauty & Personal Care Industry Analyst, explains the strategies and techniques  Beauty and Personal Care (BPC) companies are using to gain sales post-recession. Sales of BPC products rose 7% in 2010, sparked by the following corporate strategies:

  • Entering emerging markets
  • Responding to trends in the Western markets; such as value for money
  • Connecting with consumers using new technology
  • Incorporating green technology