Video / Consumer Preference of Local Beer Makes Hungarian Competition Authority Ruling Obsolete
Consumer Preference of Local Beer Makes Hungarian Competition Authority Ruling Obsolete
In 2015, the Hungarian Competition Authority announced the four largest players in the beer market in Hungary will have to reduce their contracts with hotels, restaurants and cafes in order to give local players a chance to compete. As craft beer as become a global phenomenon, Eastern Europe has experienced a surge in small breweries, with about 80 microbreweries operating in Hungary as of 2016. Even though legal initiatives are being put in place, consumers prefer local beer in Hungary, especially young men. This effectively makes the ruling obsolete.