Consumer Appliances Trends into 2014

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Consumer appliance sales are experiencing positive growth heading into 2014 in all regions except for Western Europe. Major appliances in Western Europe, however, are expected to gain momentum in the beginning of 2014 therefore the global outlook into the coming year is healthy. A major trend for 2014 is the shift from luxury to necessity, as consumers in developing markets are purchasing items once considered too expensive to be practical, including vacuum cleaners, air purifiers and coffee machines.

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