Connected Appliances Should Address Consumers’ Need with Pricing Strategies

It is advisable for the price premium of a connected appliance to be matched with the benefits accumulated over its replacement cycle to consumers. Benefits in tangible values, such as energy savings, can be quantified, whereas convenience can be measured by price sensitivity surveys as a guide for pricing. Manufacturers should strengthen collaboration with online retailers to fully exploit the potential of the online services to maximise the convenience to users of connected appliances.

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