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Competition in the consumer finance industry in Poland is at a new high as banks partner with mobile phone subscribers to bolster mobile commerce offerings. In early 2014, mobile operator Plus, TV operator Cyfrowy Polsat and Invest Bank created Plus Bank, which has 300 thousand clients and the opportunity to expand given both Plus and Cyfrowy Polsat’s enormous user base. In addition to this, Alior bank and T-mobile Polska also partnered in the beginning of 2014 to strengthen Alior’s m-commerce business. According to Euromontor, m-commerce is expected to reach PLN40 billion by 2019, and more mergers of banks and mobile operators are expected in the future.
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