Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MoreCoca-Cola released two commercials targeting recent claims linking soda consumption to obesity. The first is a serious, two minute spot highlighting Coke’s efforts to create low and no calorie versions of their drinks. The second is a light-hearted, thirty second commercial giving examples of how a person might burn off the 140 calories in a can of regular Coke. Criticisms aside, Coke is not only acknowledging consumers’ concern about the link between soda and weight gain, but also giving lawmakers and lobbyists a subtle message in the wake of the New York City soda restriction.
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