Coca-Cola Opens Bottling Plant in Myanmar

 

Coca Cola opened a new bottling plant in Myanmar on June 5, 2013, marking its first foray into the country since 1988. Coke is the first cola company to open a plant inside the country, representing the growing significance of Asia Pacific as a hotbed for carbonates. Jonas Feliciano, Beverages Industry Analyst at Euromonitor, explains the importance of Coke securing relationships with local retailers and learning how to navigate the retail landscape in the country.




Coca-Cola opened a new bottling plant in Myanmar on June 5, 2013, marking its first foray into the country since 1988. Coke is the first cola company to open a plant inside the country, representing the growing significance of Asia Pacific as a hotbed for carbonates. Jonas Feliciano, Beverages Industry Analyst at Euromonitor, explains the importance of Coke securing relationships with local retailers and learning how to navigate the retail landscape in the country.

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