Cities on the Forefront of Economic Change in Sub-Saharan Africa

Cities are at the forefront of the impressive economic changes in Sub-Saharan Africa. These urban areas boast larger shares of the region’s middle class and consumer spending, as well as households with modern lifestyles, making them a lucrative target for market entry and expansion in the region. Companies that want to capitalize on the region’s potential must carefully consider investment strategies due to the diversity of the region.

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