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Cigarillo sales in Lithuania and Latvia are on a large upswing, states Roberta Kniuipyte, Research Analyst at Euromonitor International. The launch of “Partner” cigarillos by Phillip Morris International is directly related to the boom in cigarillo sales. Cigarillos are cheaper to buy than cigarettes in both countries, and are popular with economy-minded consumers of tobacco products. And in direct correlation to the market gain of cigarillos in Lithuania and Latvia, cigarette sales are on the decline.