China to Lead the Way in Hygiene Sales for 2014 and Beyond


The hygiene industry performed well in 2013 and growth is expected to continue into 2014 with China leading the way in sales. Ian Bell, Head of Home Care, Tissue & Hygiene Research at Euromonitor states that with China’s easing of the one child policy, the country will see another 40 million babies in the next five years. This means a lot more revenue for nappies/diapers/pants manufacturers. On the other side of the age range, there are about 180 million people over the age of 65 in the country with limited incontinence resources, therefore innovation and product development in the sector will rapidly develop in China.