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Although it’s existed for some time, wet toilet tissue has yet to gain market share in markets such as the UK and the US. Ian Bell, Head of Tissue and Hygiene research at Euromonitor, suggests that consumers in these markets are uneducated about the products intended use and care and therefore skip the product in stores. Bell also states that manufactures of wet toilet tissue should examine the packaging with many consumers keeping it in cabinets due to its unsightly container.
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