The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Changing expectations on when and how products are consumed is a valuable way for companies to generate interest among consumer groups. In the yoghurt category, European companies such as Q focus on indulgence while still being healthy. The Biotiful brand in the UK has developed Kefir shots, meant to be consumed quickly on the go. Finally, Ukranian brand Galycina provides a modern look to Kefir, with a an advertising campaign that speaks to younger consumers.