Chanel Selling Cosmetics Brand Bourjois to Coty

 

Coty has bid for Chanel’s masstige make-up brand, Bourjois, in an all-share deal worth about US$239 million, making Chanel a stakeholder in Coty, with a 4.2% share. Coty’s enlarged colour cosmetics portfolio, with its predominantly mass price positioning, is getting aligned for emerging market expansion, targeting a wide consumer base with relative weak spending power and strong cultural roots for colour cosmetics use.