Challenges Ahead for the Keurig Kold Machine
Keurig Green Mountain, Inc recently released an in-home soft drinks machine called the Keurig Kold. Many challenges lie ahead for the machine’s success, including unit price, pod prices and distribution. Consumers may not be ready to spend US$ 370 on the machine, but the machine does create real Coca-Cola products which could sway fans of the brand.
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