Foodservice Outlets: Targeting Lower Income Consumers


The number of consumers worldwide who can afford to eat out is expanding due to rising disposable income. Michael Schaefer, Head of Consumer Foodservice Research at Euromonitor International, explains that consumer foodservice operators are now targeting lower income consumers with outlets that cost less money to build and maintain, essentially lowering food prices. Examples of this include:

  • Independent operators setting up in old shipping containers
  • Debonair’s Pizza in South Africa and its new pick-up locations
  • McDonald’s dessert kiosks in China and Brazil

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