Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Traditionally, breakfast cereal is not widely consumed in Japan with consumers preferring rice for breakfast. Recently, however, cereal sales are rising rapidly. The emergence of different cereal varieties including healthy options are drawing consumers to the segment. Manufacturers are actively launching flavours that capitalise on local tastes, including baked soy bean granola, corn soup flavor and sweet potato flavor. Currently, sales of cereal is the fastest growing among all packaged food categories in Japan.
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