Catering to the “Golden Traveller” – Accessible and Respite Tourism
The global population is ageing, with 10 percent of the population reaching the age of 65 by 2018. To cater to this ageing population, travel and tourism companies need to take extra steps including having medical staff on a tour as a precaution and to offer peace of mind for older travelers. Need-based travel offers tremendous potential for tourism companies as it caters to groups that rarely travel at all.
Watch on Youtube
For more information on this and other travel and tourism trends in the UK and Ireland, download our free report.