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There are two major contributing factors to market growth in hot drinks: the growing market for coffee pods and the health and wellness trend existing in the tea market. The recent launch of the Bkon Craft Brewer addresses both of these factors as it can create any loose-leaf tea beverage or coffee blend in a 60-second time frame. Currently the machine carries a hefty price tag and is not feasible for use outside of larger tea houses, but if the creation proves successful and the company manufactures a version intended for home use, it may steal away customers from the coffee pod market.
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