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Skepticism of processed, packaged dog food is setting the stage for a rise in biologically appropriate raw food, or BARF. Consumers who buy BARF products maintain that mainstream dog food is unhealthy for their pets’ digestive systems and are willing to pay a premium price and dedicate freezer space for this type of pet food. The key for manufacturers of BARF products is to reach out to health-oriented consumers to continue to grow sales or risk consumers labeling the products as an ideological trend.
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