Beer Companies Look to Expand to Emerging Markets after Slow Sales in 2013


Many global beer companies were hit hard in 2013 and are looking toward emerging markets as a source of expansion. Carlsberg A/S, for instance, recently released its Q1 results indicating a 3 percent decline in volume sales. For Carlsberg and other similar companies considering an emerging market strategy, it is important to keep in mind local flavour preferences and consumer spending ability.

Watch on Youtube