Beer Companies Look to Expand to Emerging Markets after Slow Sales in 2013

 

Many global beer companies were hit hard in 2013 and are looking toward emerging markets as a source of expansion. Carlsberg A/S, for instance, recently released its Q1 results indicating a 3 percent decline in volume sales. For Carlsberg and other similar companies considering an emerging market strategy, it is important to keep in mind local flavour preferences and consumer spending ability.

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