The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The majority of sales in internet retailing in beauty and person care are generated by the Asia-Pacific region – most notably China, Korea and Japan. However, unlike their Western counterparts, consumers in the Asia-Pacific region prefer to purchase on their mobile phones. It stands to reason that M-commerce is crucial for the success of any beauty brand, and companies need to make strategic decisions on whether to launch their own mobile app or tap existing platforms.
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