Beauty and Personal Care in India

Virginia Lee, Senior Research Analyst at Euromonitor International, gives a detailed overview of the beauty and personal care industry in India. Lee explains that by 2050, India is expected to become the most populous country in the world with a population of 1.75 billion. India’s economy has been boosted by:

• Strong foreign direct investment
• Rising urbanization
• Rising incomes

However, India also faces its fair share of challenges:

• Poor infrastructure
• Limits on foreign investment
• Weak educational system

India’s beauty and personal care industry is steadily growing, with a period growth of 12% in 2009, much higher than the overall global industry which was 4% in 2009. Due to lower income levels, Indian consumers are spending more on basics in beauty and personal care, such as:

• Bar soap
• Oral care products

India’s beauty and personal care market is expected to grow by 50% from 2009-2014. This is due to:

• Rising affluence
• Greater awareness of personal image & hygiene

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