The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
The Beauty and Personal Care market nearly tripled in size between 2000 and 2010 in China, says Serena Jian, Beauty and Personal Care Research Analyst at Euromonitor International. However, development of the industry in China is at a very low level. Rapid development of the Chinese economy has led to greater disposable income for consumers, and those consumers are ready to spend on beauty and personal care items.
Jain goes on to discuss the up and coming national Chinese brands entering the market in beauty and personal care, and how they can compete against the international brands already dominating the market.