The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Carrie Lenard, Beauty and Personal Care industry analyst at Euromonitor International, states that beauty and personal care manufacturers are using new advertising techniques to reach out to consumers during the economic recovery. The internet has been a popular outlet for new advertising, especially since many consumers are permanently connected to the internet via mobile phones.
As a result, beauty and personal care manufactures are reaching out to consumers with new media. Some examples include:
Lennard ends by stating that beauty and personal care manufacturers who adapt to new media advertising and techniques will be the ones that prosper in the long term.