The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
One of the biggest challenges for food and drink companies, as well as their ingredient suppliers, is how to meet consumer demand for more plant-based products while also meeting demands for sustainability. Many plant-based products do not have sustainable sources for their raw materials, forcing companies to innovate.
One good example of a company that is meeting these demands while being sustainable is Atomo coffee, which takes the volatile compounds of coffee, synthesizes them and makes a coffee-flavored beverage out of them. More companies will be forced to similarly innovate in this fashion in the future.