Away-From-Home Tissue Market in North America: Structural Changes, Challenges and Opportunities


North American tissue marketplace shows a high level of saturation. While retail brands struggle with high per capita and household penetration, slow population growth and pricing pressures, AFH segment is facing challenges that stem from fundamental structural changes and budgetary constraints across institutional channels. Product customization, new technologies in tissue and nonwovens, cost efficiencies in manufacturing and further industry consolidation will be the key pillars of growth for suppliers to AFH segment in the coming years.

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