Assessing Premium Buyer’s Preferences in Beauty and Personal Care


Assessing premium buyer’s preferences versus their actual spend shows a clear potential for expanding revenues in the premium segment in beauty and personal care. In a recent case study, Euromonitor International effectively targeted premium beauty buyers for a prestigious brand portfolio, uncovering insights on premium beauty buyers’ grooming habits, product preferences and purchase motivations, thus providing the company strategic direction for their products.

Learn the process and the outcomes of the case study by visiting Slideshare.

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