Are Smart Appliances a Worthwhile Endeavor for Manufacturers?
Smart appliances are here to stay with consumer appliance companies such as Haier and Samsung showing off their newest smart appliances at the 2014 Consumer Electronics Show. Smart appliances, which can be controlled with either a built in screen or with a smartphone or tablet, give companies a platform to showcase innovation as well as a chance for appliance and electronics divisions to collaborate. This benefits companies such as LG and Samsung, which have both an electronics and appliance division in-house and can promote appliances and smartphones together. The future of smart appliances remains to be seen, but Thidathip Tawichai, Consumer Appliances Research Analyst at Euromonitor, believes companies should begin promoting how these appliances can save consumer’s money rather than focusing on innovation and convenience alone.