Apple Acquires Beats by Dre
Apple recently acquired Beats by Dre for US$ 3 Billion, the company’s first major move since the release of the iPad. Both Apple and Beats have very similar marketing strategies and their product lines are sleek and modern, making the move a good fit for both companies. The important acquisition for Apple however is Beats Music, a streaming audio service. Apple had no previous foray into streaming music services so Beats Music can help Apple compete with Spotify, Pandora and Amazon’s recently announced streaming music service.
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