Internet Retailing in the Wine Industry
Antonia Branston, Senior Retailing Analyst at Euromonitor, explains the recent growth in wine sales through internet retailing. Even though internet retailing accounts for only 2% of global wine sales, smaller wine manufactures are using the internet – and social media in particular – to push their brands out and connect with consumers . However, on a global scale internet retailing is limited to only a few key countries. Nonetheless, with emerging markets starting to become more tech-savvy, internet sales of wine are expected to continue growing.