The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Anti-ageing is a fast growing property in hair care, with shampoos and conditioners incorporating serums and treatments often found in skin care products. More hair care companies are expected to incorporate anti-ageing properties into their products, especially in heavily saturated markets such as the US and Japan. Ingredients manufactures will see boosts in conditioning agents, sunscreens and moisturizers.
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