Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn MorePepsiCo has recently launched two new products: Pepsi True and Caleb’s Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend. Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will perform.