Analysing Pepsi’s New Product Launches

 

PepsiCo has recently launched two new products: Pepsi True and Caleb’s Kola. These are designed to take advantage of the mid-calorie soda trend, paritally sweetened with stevia, and the craft soda trend. Both of these launches, in terms of their marketing and distribution, are relatively experimental so it remains to be seen how these products will perform.