Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreThe most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn MoreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
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Competition in alcoholic drinks is increasingly fierce, and recent product releases are competing in a space where alcoholic drinks have not yet gone – video games. Fallout 4, one of the most anticipated games of the year, is receiving its own beer courtesy of Carlsberg UK. Although beer and video games don’t seem like a natural fit, they do share common themes: aspirations and lifestyle choices to name a few. In an era where most major alcoholic drinks players are attempting to tap into the millennial market, these video game tie-ins may prove successful.
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