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COVID-19 has changed the way consumers shop – and in Europe consumers have turned to e-commerce to buy products for their pets. For example, in Poland, retailer My Lovely Dog offers tailored dog food subscriptions with a calorie calculator that helps consumers choose appropriate food for their pet. Austrian subscription service Canisbowl has specific recipes catered to the dietary needs of pets. Bethoven, an established pet shop chain in Russia partnered with a food delivery service, Delivery Club to deliver pet food directly to consumers. Finally, in Bulgaria, the established pet food chain Dr. Stefanov has digitised their loyalty program, offering discounts and deals to consumers who shop online.