The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Despite current challenges, if we think long-term, emerging markets will still be driving global consumer market growth. Success in emerging markets requires a thorough knowledge of consumers in each target market. There are huge variations in terms of tastes, motivations, attitudes, incomes and spending patterns; so making assumptions based on knowledge of one single market can lead to costly mistakes. Here we explore five things to know about consumers in emerging markets.