5 Things to Know about Consumers in Emerging Markets


Despite current challenges, if we think long-term, emerging markets will still be driving global consumer market growth. Success in emerging markets requires a thorough knowledge of consumers in each target market. There are huge variations in terms of tastes, motivations, attitudes, incomes and spending patterns; so making assumptions based on knowledge of one single market can lead to costly mistakes. Here we explore five things to know about consumers in emerging markets.