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Travel and tourism in Italy is an important source of revenue for the country. Since the global economic crisis, consumers are spending less on each holiday or cutting trips altogether. However, tourist attractions in Italy registered a 5 percent increase in current value sales in 2010, indicating that though Italian are taking less holiday, they still enjoy going to tourist attractions.
The travel and tourism team at Euromonitor identified 5 key facts about the travel and tourism industry in Italy. Watch the video to learn more.