2010年中国零售整体看点 – 第二辑 (Chinese Retailing in 2010 Part 2)

 

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在欧睿零售行业分析师刘康康在第二辑中探讨其他一些对今后几年中国零售业产生影响的引人注目的趋势:

  • 竞争少,运营成本低,国家政策扶植推动零售走向三、四线城市
  • 网上购物、直销、电视销售等B2C/C2C新兴渠道的快速发展促使一些大零售商发展网上商城
  • 零售商趋于简化分销层次,电器连锁商家发展自有品牌,都使得供应商和分销商未来的压力增大

English Translation:

In the 2nd part of this video, Euromonitor International’s Retailing industry Research Analyst Alex Liu looks into other eye-catching trends, which are likely to influence the Chinese retailing industry in the coming years:

  • Retailers are going to third and fourth tier cities because of less competition, lower operation cost and government support.
  • Emerging retailing channels such as online shopping, direct selling and home shopping are supporting the shops of major retailers.
  • Suppliers and distributors tend to receive higher pressure as retailers simplify their distribution structure. Also, chained electronics and appliances retailers are launching more competitive private-label products.

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