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Video / التحدي بين مشروبات الطاقة ومشروبات الشعير الخالية من الكحول في المملكة العربية السعودية

التحدي بين مشروبات الطاقة ومشروبات الشعير الخالية من الكحول في المملكة العربية السعودية

By: Lydia Gordon 12/22/2012

By: Euromonitor Research 12/22/2012

Video in Arabic.

مشروبات الطاقة في السوق السعودي تتحدى مشروبات البيرة
غير الكحولية
تمشيا مع الشريعة الإسلامية، مشروبات الشعير الخاليه من الكحول لا تزال المنتج
الوحيد المتاح بيعه في المملكة العربية السعودية. مشروبات الشعير الخالية من
الكحول تواجه الآن منافسة من مشروبات الطاقة، ويتم استهداف سوق الشباب عن طريق
الإعلان والأنشطة الترويجية من قبل اللاعبين الرئيسيين في سوق حريصة على الاستفادة
من عدم وجود الكحول في البلاد.
مشروبات الطاقة هي الفئة الأكثر ديناميكية من فئة المشروبات الرياضية ومن المتوقع
ان تنموا من حيث الحجم
الى 7.6 بحلول عام 2016.

مشاهدة هذا الفيديو على يوتيوب

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التحدي بين مشروبات الطاقة ومشروبات الشعير الخالية من الكحول في المملكة العربية السعودية

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