Using City Data to Identify Growth Opportunities: China

Secondary city development in China well ahead of other Asia-Pacific markets

Major cities such as Beijing, Shanghai, Guangzhou and Shenzhen are synonymous with high growth, wealth and affluence and serve as principal locations for retailers. Nevertheless, the scope for investment is by no means exclusive to only these major cities; China’s secondary cities prove that their sizable consumer markets, growing middle class and attractive growth rates make them ideal alternatives for retailing. For example Changsha households are more affluent than households in Shenzhen, Tianjin and Wuhan, whilst at the same time, disposable income growth is far greater than in the country as a whole.

This interactive chart shows income growth opportunities in China, highlighting household disposable income and real disposable income growth by primary, secondary and tertiary cities. To learn more about how city data can help support your business strategy, visit: