US Consumers in 2025: What’s in Store for Retailers

The US is undergoing socio-economic and demographic changes that will reshape its consumers. In 2025, more Americans will live in urban areas. More households will be without children. The population will be more diverse and older. Income will be almost evenly divided amongst Baby Boomers, Generation X and Millennials, but overall, the wealthiest 10% of households will control most of it. Retailers will have to adapt to this changing consumer base, but how?