Articles / Unlocking Growth in the Indian Consumer Goods Market
Unlocking Growth in the Indian Consumer Goods Market
Consumer expenditure remained muted and growth was sluggish for several of the mainstream categories including packaged food, beauty & personal care and soft drinks.
Despite theses struggles a few companies bucked the slowdown and emerged above this. Our India industry research analysts have picked a few companies and detailed their findings on what they were doing right – it may have been through distribution, pricing, restructuring, policies or even marketing.