Unlocking China’s Beauty Market Potential

China’s rapid economic development and large population have made it the place to be for many multinationals. The beauty and personal care industry has experienced a dramatic transformation and substantial growth over the past few years. This corporate strategy report analyses how much growth potential there is left to be explored, where value sales will be generated, how best to adapt to the changing market for both international and domestic players, and what impact the advance of digital technology is having on the country’s distribution patterns.

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