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The weak Canadian dollar was not the only incentive for visits from international travellers in 2017. Canada celebrated its 150th birthday with nationwide events, attracting both international and domestic travellers. There was free admission to more than 200 national parks and historic sites across the country, as well as airline and site promotions throughout the year. Montreal, turned 375 and also hosted many events.
WestJet Airlines Ltd reported plans to enter the cheapest end of air travel by launching an ultra low cost carrier modelled on Ryanair. Canada JetLines also had plans to enter the same band. Currently, flights in Canada are some of the most expensive in the world. Having ultra low cost options will stop many Canadians from having to fly to the US to find them.
A new tourism campaign was launched with the aim of raising the number of international visitors by 30% by 2021. New Tourism Vision commits the government to tackling 20 priority issues such as carrying out additional marketing, addressing travel issues and supporting Canadian tourism businesses and operators.