Travel Industry Embraces Mobile Technology

Mobile sales are taking the travel industry by storm. Countries like Sweden, Australia and Japan are steaming ahead, with mobile sales to residents already well above the global average of 20%, thanks to hyper-connected populations. Online travel agents are driving the charge, with mobile sales already accounting for one fifth of all sales worldwide, having experienced exponential growth since the launch of smartphones. Clearly, travel brands that ignore the mobile trend risk being left behind as intermediaries push ahead of the curve and direct suppliers are slow to keep up.